Course 7_Activity 2: Share Your Thoughts
Look up popular advertisements in both print and non-print media. Try to analyse the way men and women are depicted and the activities being carried out by them in the advertisements. (Cue: Look at the products they are promoting, the kind of roles they are playing etc.). Share your observations.
Look up popular advertisements in both print and non-print media
ReplyDeleteThis comment has been removed by the author.
DeleteMaximum stunt related advertisement are performed by male person. Pious and spiritual activities are in women side.
DeleteMost advertisements objectify women and they are there to add glamour to the promotion in glamorous dresses. Men are shown in rugged roles, driving cars, climbing mountains as they drink their favourite drink. But since society creates gender specific roles, certain advertisements like Havell's "Hawa Badlegi' ad, Ariels' " Share the Load", Titan Raga 'Her Life Her Choices". Vicks ad featuring a transgender mother etc. are a welcome change from this trend and a reflection of the changing perception of society to Gender specific roles
DeleteBanking and mutual funds ads show mostly men and seldom talk about financial independence of women
DeleteWomen are related more to delicate things and beauty products and men are depicted to have macho image.
DeleteGENERALLY WOMEN IN ADVERTISEMENTS ONLY RELATED TO THE OBJECTS RELATED TO THEIR DAILY USAGE LIKE SOAPS, LIPSTICKS ETC WHERE AS MEN ARE RELATED TO SOCIAL USAGE
ReplyDeleteMen and women can be seen advertising various house hold products and garments. They promote various scheme also
DeleteManufacturers understand that girls and woman have a desire to look beautiful & smart hence mostly beautiful girls & women are seen in advertisement to cosmetic products for the success of the product.
ReplyDeleteAdolescent & young males also have a desire to look smart & strong to attract the opposite sex, Hence manufacturers have started producing separate GOOD LOOK products for male & female.
Both male & female are involved in the advertisement to send an ultimate message favoring the purchase of product.
Maximum stunt related advertisement are performed by male person. Pious and spiritual activities are in women side.
ReplyDeleteAdvertisement include gender discrimination. They use male for such specific things like advertisement of bike, car, steel etc whereas girls for make up items, soap, talcum powder etc
ReplyDeleteNow a days in advertisement, Male is always shown stronger in the sense of physical activities whereas female is tender and delicate .
ReplyDeleteThe trend has changed . One example is of the cadbury's chocolate .Women have entered the centre of the platform.
ReplyDeleteManufacturers understand that girls and woman have a desire to look beautiful & smart hence mostly beautiful girls & women are seen in advertisement to cosmetic products for the success of the product.
ReplyDeleteAdolescent & young males also have a desire to look smart & strong to attract the opposite sex, Hence manufacturers have started producing separate GOOD LOOK products for male & female.
Both male & female are involved in the advertisement to send an ultimate message favoring the purchase of product
Advertisements in the media depict men and women in sociologically related roles. Even though they may be promoting the same product, men intend to attract boys and men meant for products for men and likewise women intend to attract girls and women meant for products for women. In most of the cases the more popular personalities are being used to promote products.
ReplyDeletePreviously ads were Gender biased but now they are Gender independent i.e. Girls are also shown in corporate sectors, driving a car etc. So it is a good sign.
ReplyDeleteAll the gender should get equal chances in the society and they should be treated same
ReplyDeleteAdvertisers focus on gender relationships, because people define themselves by gender, and gender can be "communicated at a glance", making it easy for advertisers to use this theme in their work.
ReplyDeletePopular advertisements in both print and non-print media depict men and women in sociologically related roles. Even though they may be endorsing the same products, men intend to attract boys and men for the products meant for men while women intend to attract girls and women for the products meant for women. Usually, famous celebrities and youth icons are roped in to promote various products. Women are associated with feminine attributes. (soft, delicate, emotional etc.) While men are associated with masculine attributes (strong, rough and tough, not sentimental etc.). So, despite being highly educated and modern in their outlook even these celebrities end up promoting the gender based differences in the society through the various products.
ReplyDeleteMost advertisements objectify women and they are there to add glamour to the promotion in glamorous dresses. Men are shown in rugged roles, driving cars, climbing mountains as they drink their favourite drink. But since society creates gender specific roles, certain advertisements like Havell's "Hawa Badlegi' ad, Ariels' " Share the Load", Titan Raga 'Her Life Her Choices". Vicks ad featuring a transgender mother etc. are a welcome change from this trend and a reflection of the changing perception of society to Gender specific.
DeletePreviously the advertisments were more stereotypical ones, male were seen more in the advertisements related to body building products, motor cycles, sports etc and females were seen mostly doing household chores, taking care of family and children, shopping etc. But nowadays the situations are slowly changing. And the change is a good one. Now the advertisments are showing equality in genders.
ReplyDeleteMen shown muscular. Women soft and caring
ReplyDeleteWomen are associated with feminine attributes. (soft, delicate, emotional etc.) While men are associated with masculine attributes (strong, rough and tough, not sentimental etc.). So, despite being highly educated and modern in their outlook even these celebrities end up promoting the gender based differences in the society through the various products.
ReplyDeletePreviously most of the advertisements depicted women in stereotyped roles of doing household chores, taking care of children etc but now there is a shift towards promoting gender equity and gender sensitivity in the advertisements.
ReplyDeletePreviously the advertisements were more stereotypical ones, but nowadays these situations are almost changed in advertisements by promoting gender equity and gender sensitivity etc.
ReplyDeleteStereotypes reflect deep- rooted ideas of feminity and musculinity. Negative, diminished conceptions of women and girls are one of the greatest barriers for gender equality and we need to tackle and change those images wherever they appear. Advertising is a particularly powerful driver to change perceptions and impact social norms. There should be a "ban on advertisement" featuring damaging gender stereotype.
ReplyDeleteman shows bold and woman are soft
ReplyDeleteEvery one should understand that girls and women want to look beautiful and feel good. Desire to look beautiful is a feminine instinct which is present since birth and continues till old age. This feminine instinct must be respected by everyone at all times.
ReplyDeleteBoth genders should be given equal chance in advertisements....
ReplyDeleteIn earlier days, the print and electronic media advertisments were more stereotyped. Male models were seen more in the advertisements related to body building products, motor cycles, sports etc and female models were seen mostly doing household chores, taking care of family and children, shopping etc. But nowadays the situations are changing. Now the advertisments are more inclined towards gender equality.
ReplyDeleteIt is a product of agricultural society. In modern nuclear society multitasking is very important and it will slowly imbibe the gender equality.
ReplyDeleteTill recent times women were seen advertising stereo typed products like facial creme,edible oil and other household products but lately men too can be seen in such roles which were earlier deemed to be designed for women .The change is a pleasant one.
ReplyDeleteDays now, in advertisement, Male is always shown stronger in the sense of physical activities whereas female is tender and delicate .
ReplyDeleteWomen are associated with feminine attributes.
ReplyDeleteIn all washing machine ads we see women being the targeted audience as well as doing all the work as well. In energy drinks males get all the roles as they are considered adventurers by nature sociologically.
ReplyDeleteManufacturers understand that girls and woman have a desire to look beautiful & smart hence mostly beautiful girls & women are seen in advertisement to cosmetic products for the success of the product.
ReplyDeleteAdolescent & young males also have a desire to look smart & strong to attract the opposite sex, Hence manufacturers have started producing separate GOOD LOOK products for male & female.
Both male & female are involved in the advertisement to send an ultimate message favoring the purchase of product.
Popular advertisements in both print and non-print media depict men and women in sociologically related roles. Even though they may be endorsing the same products, men intend to attract boys and men for the products meant for men while women intend to attract girls and women for the products meant for women. Usually, famous celebrities and youth icons are roped in to promote various products. Women are associated with feminine attributes. (soft, delicate, emotional etc.) While men are associated with masculine attributes (strong, rough and tough, not sentimental etc.). So, despite being highly educated and modern in their outlook even these celebrities end up promoting the gender based differences in the society through the various products.
In advertisement men and women are given sociological related roles
ReplyDeleteMen and women are generally depicted in specific perceived roles .Women with more domestic roles and ,men with outdoor societal roles. But now advertisements have also started showing reversed roles of men as care takers and women having roles outside homes. Women were neeeded to look beautiful and men to look tough ! This is what ads largely try to portray.
ReplyDeleteWomen are shown in kitchen related advertisements whereas men are shown in office going ads. Trends are changing though.
ReplyDeleteMakers comprehend that young ladies and lady want to look wonderful and savvy thus for the most part excellent young ladies and ladies are found in notice to restorative items for the achievement of the item.
ReplyDeleteJuvenile and youthful guys likewise want to look keen and solid to draw in the other gender, Hence makers have begun creating separate GOOD LOOK items for male and female.
Both male and female are engaged with the ad to send an extreme message preferring the acquisition of item.
gender biased advertisement also play a role in gender discrimination in the society for example washing powder add is always done by a women
ReplyDeleteIn general,almost in all advertisement gender discremination is there,male is meant for driving car,bike etc and girls for cooking,cosmetics.Now trend is changing,example in Horlicks advertisement,girl is changing the car tyre.
ReplyDeleteLet me draw attention to the the advertisement of Cadbury s one of 80 s and the recent one which is an example of role reversal in stereo type gender depiction.
ReplyDeleteIt is a vital concept. In a male dominated society this is required to embark on the path of gender inclusion.
ReplyDeleteIn popular advertisements in both print and non-print media, women are used as the theam of product they want to advertise. While male persons are depicted as Hero . Female is used as the point of attraction . So in this way men and women are depicted both in a used manner. and the activities being carried out by them in the advertisements are more useful and productive for them .
ReplyDeleteFor commercial advertisement women are used more than men to attract customer. This is an example of gender discrimination.
ReplyDeleteFor commercial advertisement women are used more than men to attract customers. This is an example of gender discrimination.
ReplyDeleteI have observed that most of the advertisements are gender specific .
ReplyDeleteIt is deeprooted in peoples mind that men are to do something specific and women have to do certain others.They have classified ads specically for men and women .But there are some ads which are nonspecific also
I feel that there is a need for gender equality in our society. Things are improving slowly .
ReplyDeleteIn most of the advertisements, ladies are being used whether the items advertised are men's or women's; which is an international practice
ReplyDeleteFor the purchase of products ,manufacturers arrange advertisements where men abd women are involved in the socially constructed ways.Now society is making changes/rectifying in the perceptions,predudices in connection with the gender issues.
ReplyDeleteMany of the advertisements show ladies as a showpiece and element of glamor without realising the social implications. Now some companies have come forward and their ads could be seen giving proper preference to gender sensitization
ReplyDeleteThe advertisements previously used to be stereotype as women as an object of beauty and men to be masculine with products they promote.. but there is a change in the trend in todays world with girls more daring and there is a reversal of role plays...but still requires more sociological acceptance and support.
ReplyDeleteAdvertisements are used to role play women in home appliances and men in labour work, business, profession etc which showcase the stereotypes.
ReplyDeleteGender discrimination is the worst sociological thought of our society. Gender equality is the human fight not just a female fight.
ReplyDeleteBoth men and women are doing advertisements for their earnings thats all.
ReplyDeleteAdvertisements promote gender stereotypes and prejudices since ads with physical activity is undertaken by males whereas ads related to food items or beauty is mostly undertaken by females.
ReplyDeleteAdvertisements in the media depict men and women in sociologically related roles. Even though they may be promoting the same product, men intend to attract boys and men meant for products for men and likewise women. It is their business promotion policy.
ReplyDeleteIT HAS BEEN OBSERVED THAT FEMALE MODELS DOES ADVERTISMENT OF BEAUTY PRODUCTS, FOOD ITEMS,WASHING ITEMS ETC WHILE MEN DOES THE ADVERTISMENT SHOWING THAIR BRAVE CHARACTER. I THINK IT PROMOTES STEREOTYPES.......I REDICULE THIS PRACTICE
ReplyDeleteMen will be men, bridal jewelry all these are not only gender stereotypes but also poisonous to the young minds as they reinforce the social stereotypes associated with the gender.It is like a ticking time bomb as the young minds will find nothing wrong in the gender discrimination activities going around them.
ReplyDeletehttps://youtu.be/W61p4JQ8o08
ReplyDeletethis is an add on product comfort AFTER WASH which shows that doing household activities are not girls duty in home both boys and girls should be treated equal in terms of education ,work, oppotunities etc .
This ADD is a gender friendly add which propagate social message in society that both gender can do household chores .
The foremost objective of an advertisement is to make it attractive which has gradually lead to a decreasing trend in social values and gender appropriateness.
ReplyDeleteAdvertisements are meant to promote the product ,,,but the models ,skinny hardly dressed women who promote the product are utilised to exploit the innate animal nature in man .
ReplyDeleteIf product is worthwhile and its advantages are promoted ,value based ads are promoted then this gender bias ,gender exploitation can be restricted .
Advertisements have always been gender biased,discriminatory.The sole purpose is to lure the end user.But lately, there is a radical change in our outlook..thanks to education.
ReplyDeleteAdvertisement provides equal opportunity to Men and women for advertising various house hold products and garments.
ReplyDeleteThe veil of stereotyped thinking has lefted off revealing progressive attitude in treating all the genders as equal...
ReplyDeletemen are represented as dare devils and women as emotional homemakers
ReplyDeletewomen are shown as commodity or glamour or mostly in the kitchen .
ReplyDeleteas men are shown as adventurous, bread earners only.
yes images are also changing nowadays.
there are great examples where both are changing places....
In advertisements male are generally shown advertising commodities related to strength, stunts and bravery whereas female advertise the commodities related to beauty and homemaker items.
ReplyDeleteAdvertisement include gender discrimination. They use male for such specific things like advertisement of bike, car, steel etc whereas girls for make up items, soap, talcum powder etc. women are shown as commodity or glamour or mostly in the kitchen .
ReplyDeleteThere is biological difference between male ,female and transgender. All such entities are natural or we should say biological. and we should respect their identity. No discriminations should be there on the basis of Sex of a child.
ReplyDeleteIn promotional and advertisements men are always shown in muscular framework and rugged roles, eating pan Manalapan.Driving cars in speed, climbing high mountains with soft drink or drink of their choice. It is just a kind of gender discrimination which need to to be resolved at grassroots.
ReplyDeletehe advertisements previously used to be stereotype as women as an object of beauty and men to be masculine with products they promote.. but there is a change in the trend in todays world with girls more daring and there is a reversal of role plays...but still requires more sociological acceptance and support.
ReplyDeleteMost of the advertisements inappropriately portraying female as an object and stereotyped them due to sociological mindset.
ReplyDeleteThe concepts of gender discrimination has been changed unto some recognizable level and I hope it will be changed completely in near future.
ReplyDeleteMen are shown to be strong, stout and dominant while women are presented tenderly, a soothing impact facilitator and leaving a fine sense for further moments.
ReplyDeletePreviously most of the advertisements depicted women in stereotyped roles of doing household chores, taking care of children etc but now there is a shift towards promoting gender equity and gender sensitivity in the advertisements.But still there is a gender bias in our society and it takes about 100 years to go.
ReplyDeleteGenerally women are used for the popularity of any product as their beauty is made to attract everyone's attention towards the product. But now Cadbury has taken a responsibility to change the trend. Hope this will diminish the discrimination of genders.
ReplyDeleteWo.en are made objects to sell products.in the advertisement of rupa underwear for men what is the re of a wo.an there.
ReplyDeleteMost of the advertisements inappropriately portraying female as an object and stereotyped them due to sociological mindset.Wo.en are made objects to sell products.in the advertisement .Most advertisements objectify women and they are there to add glamour to the promotion in glamorous dresses. Men are shown in rugged roles, driving cars, climbing mountains as they drink their favourite drink. But since society creates gender specific roles, certain advertisements like Havell's "Hawa Badlegi' ad, Ariels' " Share the Load", Titan Raga 'Her Life Her Choices". Vicks ad featuring a transgender mother etc. are a welcome change from this trend and a reflection of the changing perception of society to Gender specific roles
ReplyDeleteadvertisements depict the deep rooted gender bias in our society
ReplyDeleteDuring the last few years there has been certain changes in the commercial advertisement sector. The stereotyped male and female roles have been done away with by few companies as seen in their ads, Still females are for glamour and are used for attraction to sell products. Male are still shown as rough and tough personality. The change in gender sensitivity in commercial ads is slow but may be in future more companies will come up with gender sensitised ads.
ReplyDeleteEarlier the advertisements in the print and non print media depicted gender bias in showing the roles and responsibilities of different sex. But now the society has become more progressive and the change is clearly seen in the ads by showing equality among different genders . Acceptance of the same can be seen around us too.
ReplyDeleteAdvertisements generally promote stereotying. More importance given to physical beauty
ReplyDeleteAction related advertisements are done by males and advetisements on beauty products and household items are done by females.Gender biased.
ReplyDeleteNowadays during advertisement the concept of gender equity and gender sensitivity is noticed, but more improvement is needed in this field.
ReplyDeleteM.jyothi
ReplyDeleteI have observed most of the advertisements are gender specific. It is penetrated in the minds of the people to do something specific
Action related advertisements are done by males and advertisements on beauty products and household items are done by females.Gender biased.
ReplyDeleteNowadays during advertisement the concept of gender equity and gender sensitivity is noticed, but more improvement is needed in this field.
Most advertisements objectify women and they are there to add glamour to the promotion in glamorous dresses. Men are shown in rugged roles, driving cars, climbing mountains and doing harsh roles. Vicks ad featuring a transgender mother etc. are a welcome change from this trend and a reflection of the changing perception of society to Gender specific roles.
ReplyDeleteIn most advertisement women are shown doing works assigned to them like in the ad of detergents surf etc women are shown washing clothes utensils etc. Yet some ads are shown where women are shown as in job and men managing home and looking after kids.
ReplyDeleteAds showning transgender doing social service and society accepting them is a change.
Nowadays during advertisement the concept of gender equity and gender sensitivity is noticed, but more improvement is needed in this field.. Women are associated with feminine attributes. (soft, delicate, emotional etc.) While men are associated with masculine attributes (strong, rough and tough, not sentimental etc.). So, despite being highly educated and modern in their outlook even these celebrities end up promoting the gender based differences in the society through the various products.
ReplyDeleteGender biases are making way for inovative ads by changing the roles of the charecterised protagonist. Dairy Milk Cadbury changing the batsman with a batswoman is a welcome change. But the Cars24 ad of two ladies talking of getting married and then returning the husband after a test ride is overboard and needs to be given a thought.
ReplyDeleteWomen are usually found in house hold and beauty products advertisements where as males are found in all types of advertisements.
ReplyDeleteMost of ads depict women as home maker , involved only in nurturing . Ads are almost stereotyped. Where as in ads of cars & motorcyles , women and vehicles are depicted side by side on same showrooms having ' beautiful bodies' .
ReplyDeletein Most of the advertisement related to domestic activities are acted by women and other than domestic are acted by men. But in some advertisements both wemen and men are giving equal importance
ReplyDeleteAdvertisement include gender discrimination. They use girls for such specific things like advertisement make up items, jewelry, soap, home etc. whereas male for bike, car, steel etc.
ReplyDeleteIn Most of the advertisement related to domestic activities are acted by women and other than domestic are acted by men.
ReplyDeleteMisrepresentation and harmful stereotypes of women in advertising have a significant impact on women - and young girls - and how they view themselves and their value to society. While we do see female representation dominate in Indian ads, they are still marginalized by colorism, hyper-sexualization, and without careers or aspirations outside of the home. The stark inequality evident in portrayals of females in these advertisements must be addressed to ensure an equitable society.
ReplyDeleteStereotypes are still their, in adds also women always nurturing home and families. Men shows dominancy. Women objectifies glamour specially when products are for men. Third genders only used for objective purpose.
ReplyDeleteMen or boys are depicted by strength, bodily, leadership, etc whereas Female or girls are shown in contrasting way.
ReplyDeleteGender biases are making way for innovative ads by changing the roles of the characterized protagonist. Dairy Milk Cadbury changing the batsman with a batswoman is a welcome change. But the Cars24 ad of two ladies talking of getting married and then returning the husband after a test ride is overboard and needs to be given a thought.
ReplyDeleteMen and women can be seen advertising various house hold products and garments. They promote various scheme also. Trends are changing though.
ReplyDeleteNow days in advertisements, manufacturers understand that girls and women have a desire to look beautiful and smart and Male is always shown stronger in the sense of physical activities
ReplyDeleteGradually advertisements are also moving away from stereotype gender biasness.
ReplyDeleteRole is reversed in advertisement of Cadbury
ReplyDeleteUntil a few years ago female models were used to glorify the beauty of women, show her religious inclinations, motherly affections and responsibilities towards family and society. Men were to show their machoism and being the breadwinner of the family. But times have changed this outlook. From men preparing the tiffin to women changing tyres this is the reversal of roles that we find today. This is a step towards gender equality, equity and gender sensitivity.
ReplyDeleteIn advertisement gender discrimination is depected.Female are shown beautiful and male are shown physically strong.
ReplyDeleteIn all the advertisements women are depicted in most unethical ways to attract the audiences, especially SOAP ads etc. Where women's role is not there, in such ads also women are shown half dresses. I think this is objectionable.
ReplyDeleteThere should be no discrimination of people on the basis of gender or sex, we must respond equally to all humans.
ReplyDeleteMost of advertisements for beauty products take the help of women to convince consumers and the products of power take the help of men. It is a type of discrimination. All genders have proved their worth at every place whenever opportunities have been given to them.
ReplyDeleteAlmost every advertisement has a woman in it, whatever the product may be. But same is not with man. There are ads with no role given for a man. And of course, one can also observe that advertisements are becoming gender inclusive and less racial discriminative. Eg.: Brooke Bond Red Label Tea Ad has a transgender inclusiveness. Close up ad has a comparatively dark complexion model.
ReplyDeleteAll the advertisement people also belongs to the same society and having the view that certain work are gender specific or they know that society thinks like that. Anything beyond to the society acceptance may be harmful for their products. So whatever advertisement servers us is actually our diet. So Changes can be done only if the society is ready to accept. Even some the advertisements are breaking the rule which is good sign.
ReplyDeleteAl advertisements are for all people. Some are gender based, depending on products. Anything beyond peoples acceptance is harmful. All genders have proved their worth at every place whenever opportunities have been given to them.
ReplyDeleteIn all the advertisements women are depicted in most unethical ways to attract the audiences. There should be no discrimination of people on the basis of gender or sex, we must respond equally to all humans.
If students are taught gender responsiveness and gender awareness it is certain that gender equity and gender equality can be attained in Indian society.This leads to sociological change that leads to the construction of a better society.
ReplyDeleteMaximum stunt related advertisement are performed by male person. Pious,spiritual and beauty activities are in women side. Thank you
ReplyDeletePresently most advertisement are gender based or biased. But changes are coming in as people are becoming more aware and sensitized. We hope to see less of this biasness in future.
ReplyDeleteSwarnalatha comments. Quite a few ads are gender biased.They influence the attitude of people towards opposite genders.Media to play a pivotal role in addressing this issue of gender discrimination.
ReplyDeleteGender is depicted stereotype in advertisements for commercial use which is non ethical most of the time.
ReplyDeleteWomen are shown as objects of desire, men as strong ones,
ReplyDeleteBoth men and women should give equal opportunity
ReplyDeleteजयादातर विज्ञापन पूर्वाग्रह से ग्रसित हैंजैसे सौन्दर्य प्रसाधन खाने संबंधी विय्यापन महिलाओं \लड़कियों के लिए ही रिजर्व है जबकि कार मोटर साइकिल आदि के विज्ञापन पुरुषों के लिए | विज्ञापन एक सशक्त माध्यम बन सकते हैंसमाज की सोच में बलाव लानी में अत: वाशिंग मशीन का विज्ञापन हो या मस्सलों का यदि पुरुष ये सब करते दिखाई दें तो बेहतर है |हालाकि वाशिंग मशीन के एक विज्ञापन में इसी सकारात्मक कोशिश की गई है|
ReplyDeleteAll the genders must be given equal space in advertisements according to the requirement of the product.
ReplyDeleteboth are doing well as per the role desired by them.
ReplyDeleteHouse keeping, maintenance, comfort provider roles are assigned to women mostly. Exploring adventure, bringing change such roles are given to males.
ReplyDeleteAdvertisement includes gender discrimination... male are used for advertisement of specific products like bike, car, steel etc whereas females for Beauty products etc
ReplyDeleteHousehold activities are for women & outdoor activities are for men .. people believe this in 21st century also !
ReplyDeleteWomen are often presented in commercials, because they are seen as responsible for making every day purchases. Men generally advertise cars, cigarettes, business products or investments, whereas women are shown rather in commercials with cosmetics, they are also most likely portrayed in the home environment, unlike men, who are shown outdoors. Another important feature is the face-ism phenomenon in the commercials, which consist in showing the complete figure in vase of women and close-ups shuts in case of men.
ReplyDeleteThe use of gender roles in commercials and in the media are imbedded subconsciously in the minds of the mass public. Gender stereotypes are general beliefs about sex linked qualities, where it is important to characterize the gender roles and stereotypes that have become imbedded in our society. The gender roles of women have been labeled as being a mother, care giver, understanding, proper, and house-keeper. The male on the other hand has been portrayed as a strong, working individual that takes care of the family and comes home to a loving wife.
the general idea shown in movies etc that there are only men in leadership roles in workspaces. a woman sending off the children and preparing luches for them and for the father going to work. followed by women doing household work.
ReplyDeleteMen are shown as performing intellectually and physically more demanding roles and women are limited to household chores, promoting beauty products.
ReplyDeleteMen are shown performing daring acts, promoting pan masala adds etc. Women endorse beauty products, household appliances, items related to depiction of devotion.
ReplyDeleteSometimes women are projected in the advertisement of the products for men.
ReplyDeleteMen are shown as performing physically more demanding roles and women are limited to household and promoting beauty products.
ReplyDeleteASHWATHY R
ReplyDeleteNow a days the advertisements, both in print as well as in medias keep in mind to break the sociological barriers laid genders and presents their products keeping in mind gender equality.
generally women are associated with glamour addition and men are icons of strength, and adventure. however there are some advertisements nowadays that are out of box and tend to bring gender equity.
ReplyDeleteMost of the beauty products, cosmetics etc. are promoted by women. Tea / coffee etc. are promoted by men and women both. In almost all the products advertisements women are there.
ReplyDeleteIn advertisement and other social media mostly ladies plays an important role.It is used to attract the consumers and to aware of the matters in the society.It is good to the society if we see everything in a positive way
ReplyDeleteIn most of the advertisements they use the gender based scripts/clips on the basis of requirement.
ReplyDelete1. For healthy food the kids are used (majorly in boy dresses)
2. For this the mother is making responsible to provide the Food to young ones.
3. In Heart diseases/related supplements the husband is always seen diseased.
4. For games the fit person is choose.
5. In advertisement of bike the male is hero.
Overall I can say, the products are advertised for the targeted group only.
In most advertisements women are objectives and are used to promote the products which they don't even use.
ReplyDeleteAlso men are usually shown athletic and office workers while females are busy doing household works.
Nupur Singh TGT SCIENCE K V Khichripur SHIFT 1
all the advertisement that promote beauty products show women using it, where as men are also equally want well groomed and apply beauty products but they are seldom shown using them.
ReplyDeleteMost advertisements have started moving away from gender stereotypes, they have started breaking the norms.and being open. But a few advertisements still objecti women.
ReplyDeleteIn most of the advertisements related to motor vehicles we still see men as being in charge of driving the vehicle not the women as if indirectly conveying women not being good drivers. But more than that we still see very few ads concerning the transgenders. Though it is important to say the companies are trying their best to become inclusive hence creating ads which shows gender equality, equity and break the societal stereotype.
ReplyDeleteMost advertisements objectify women and they are there to add glamour to the promotion in glamorous dresses.
ReplyDeleteMarketing ideas concentrate on women for particular commodities like gold, cooking accessories, house hold utilities etc, where as it is high time to think with a very open mind
ReplyDeleteMajority of the advertisements portray the roles of men and women based on what has been the sociologically accepted notions. Some welcome changes are noticed recently wherein gender stereotypes are not there.
ReplyDelete90% of the advertisements still promote gender stereotypes and show gender based prejudices/ gender discrimination. Advertisements involving tough physical activity are undertaken by males whereas those related to food items/ household items/ decorative materials or beauty are mostly featuring females.
In advertisements related to motor vehicles men are featured more and women are there just in supportive roles. Men are being in charge of driving the vehicle & not the women. Men are being portrayed often as the head of the family. In a few cases, women are used to promote the products which they don't even use. Women are to some extent commodified there as beings to add glamour and attract all to the product.
We still see very few advts concerning the transgenders.
As such, there are very few advts featuring the transgenders. Even though it is important to say that the companies are trying their best to become inclusive, this should be reflected in their advts too. There should be more advts which show gender equality & gender equity, breaking all the societal stereotypes.
Ciny Sivasanker
Most of the advertisements used to portray the roles of men and women based on what has been the sociologically accepted but nowadays some changes are noticed wherein gender stereotypes are not there like in Cadbury chocolate ad earlier there was a boy who was playing cricket and girl ran to field to celebrate his success. Now that ad is with a girl who was playing cricket and boy ran to field to celebrate her success
ReplyDeleteThose who create the advertisement should try to stick on to the cultural values. Advertisements are viewed by different age groups with different levels of maturity. Now a days gender differences are less. But in some cases women are not treated well
ReplyDeleteRASHMI
ReplyDeleteIn most of the ads men are projected as strong and are featured in sports products where as women are featured in beauty products . But recently Cadbury has recreated its old ad where woman is featured playing cricket. So time is changing and we can expect many such changes in near future.
Mostly advertisements related to household products and beauty products show women to add glamour to the promotion in glamorous dresses. Men are shown in rugged roles, driving cars, climbing mountains as they drink their favourite drink. Vicks ad featuring a transgender mother etc. are a welcome change from this trend and a reflection of the changing perception of society to Gender specific roles.
ReplyDeleteWomen are often used as a sex symbol or object of beauty depiction as in beauty products , advertisement of contraceptive measures, one add of slice showed katrina kaif and the way women are shown as dressed up we cant see much ads with family.
ReplyDeleteHowever most ads show man ad a symbol of masculinity . Underwear ads show them half naked ...this is too much . As a society we should think about it
Advertisements related to skin complexions are a part of Ladies and advertisements related to shaving and games are a part of male members.
ReplyDeleteMajority of ad makers show women doing household chores like moov or iodex.
ReplyDeleteWomen are like objects trophies when they are shown in male products like shaving cream or so. They are also shown slogging in the kitchen, household chores and so forth. It wont be accepted for long as slowly the mind set of both genders will change. Though we will have to wait for long to see this change.
ReplyDeleteMen and women can be seen advertising various house hold products and garments. They promote various scheme also
ReplyDeleteMaximum stunt related advertisement are performed by male person. Pious and spiritual activities are in women side.
ReplyDeleteMen shown muscular. Women soft and caring
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ReplyDeleteWomen are shown as home makers and men as bread earners
ReplyDeleteIts a stereotype that women are shown as the weaker counter part of men in social set up and also in media . women are shown in advertisements more often than Men .
ReplyDeleteविज्ञापनों मे आमतौर पर महिलाओं को साबुन से नहाते हुए, खाने की वस्तुओ के , और पुरूषों को मोटर साइकिल,कार आदि चलाते हुए दिखाया जाता है हां अब कुछ विज्ञापन प्रचलित लैगिक अव्धाना को भी तोड़ रहे हैं जैसे वाशिग मशीन के एक विज्ञापन में माँ अपने लड़के को भी वाशिंग मशीन पर काम करने के लिए प्रेरित करती है
ReplyDeleteNowadays stereotypes are slowly breaking. It is evident in advertisement like ' Ladki chala rahi hai'. Ladki kuch bhi kar sakti hai.' Indian government has opened doors of Sainik Schools, NDA for girls which were considered male bastions till now.... But, lot more is to be done for the transgenders.
ReplyDeleteIn general,almost in all advertisement gender discremination is there,male is meant for driving car,bike etc and girls for cooking,cosmetics.Now trend is changing,example in Horlicks advertisement,girl is changing the car tyre.
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